Introduction
In the digitally dominated business environment, online reviews are the foundation of a local business reputation. If somebody is looking for a restaurant, a law firm, a plumber, or a salon, they will probably go through the reviews before making up their mind. Other than playing a part in shaping customer trust, online reviews have a greater impact on local SEO (Search Engine Optimization). To know more click on good at search engine optimization. Local SEO is the set of techniques used to optimize a company’s online presence to gain more customers from relevant local searches on Google and other search engines. This article provides a general overview of the impact of online reviews on local SEO.
How Online Reviews are Important for Local SEO
Google takes into consideration various factors when ranking local businesses and online reviews are a factor that seriously impacts the ranking. Here’s why:
Reviews Signal Trust and Authority
A business with lots of positive reviews is more reputable and relevant as compared to one that has very few or no reviews at all. The quantity and quality of review posts in Google’s algorithm indicate the credibility of the business.
Keywords in Reviews Boost Relevance
When customers use specific product names, services, or location-oriented phrases in their reviews, it adds to the keyword context that might help Google better understand what a business sells.
Review Quantity and Freshness Matter
The stack of recent reviews is a clear indication of the active business that provides value continuously. Google prefers businesses with continuous interest from its customers. Old reviews or the lack of new reviews in time can damage the local SEO rankings.
Ratings as Reviews are Related to Click-Through Rates
Businesses with more stars receive more clicks than those with fewer stars. The more relevant signals you send to Google over time through clicks and ultimately conversions, the higher the chances are that your listing will help increase your rankings over time.
Responding to Reviews is an Engagement Signal
When a business responds to positive and negative reviews, it exhibits that they are engaged in the business and are engaged with customer feedback. Google looks favorably upon interactions as it inhibits a broader signal of overall customer experience (i.e., engagement), meaning better local rankings.
Conclusion
Online reviews are two-fold when it comes to local SEO, and making decisions as a customer. In an environment where the majority of local searches result in decisions being made within hours, or even within minutes, managing online reviews can be the edge leverage your business needs to contribute value.