Most used social media sites in 2021

Social media sites are platforms where people connect with other people. Marketing products and businesses on social media sites are called social media marketing. As we already know, there are many social media platforms available in the market, some of them dominate globally such as Facebook and Youtube, and some of them dominate locally such as WeChat. If you want to know more about social media marketing, check out The following is a list of the most used social media sites in 2021.


Facebook is the largest social media platform on the internet. It made its way into the world around 2004 on a university campus, and from there onwards it spread like a wildfire and found its way to the masses in 2006. Facebook has almost 2.5 billion active members every month according to recent data and the numbers are twice more than the most populated country on the planet.


YouTube is the second-largest social media platform on the internet. YouTube is a video-sharing platform where billions of people come to stream and have a large library of video content on every topic in the world. YouTube is owned by Google and it is considered that YouTube is the second largest search engine in the world with Google taking the top spot. YouTube has around 2.2 billion active members every month.


WhatsApp is a social media platform owned by Facebook. It is the largest messaging app in the world and has around 2 billion active members every month. Owing to its popularity and the number of users it has, Facebook has come up with a complementary application WhatsApp Business for businesses.


Messenger is also owned by Facebook and is a messaging app similar to WhatsApp. The only difference being that Messenger is fully integrated with Facebook and has more business features than WhatsApp. It has around 1.3 billion active users.


Instagram is a social media platform that strictly originated as a picture-sharing platform, later incorporating videos also. It is owned by Facebook and has around 1.2 billion active members every month, it is home to many popular influencers and the platform is employed for influence marketing.

The above-mentioned social media platforms dominate the internet in the global space and some platforms are exclusive to particular regions such as WeChat which has around 1.2 billion active users every month.